We are longstanding active members of the DSA and HPA and abide by their code of conduct.

“To keep the body in good health is a duty, otherwise, we shall not be able to keep our mind strong and clear.”

– Buddha


The Direct Selling Association (DSA) is a national business association founded in 1972 representing member direct selling companies that distribute goods and services through independent contractors directly to consumers. The cornerstone of the DSA commitment to ethical business practices and consumer service is its Code of Conduct. This ensures that member companies make no statements or promises that might mislead either consumers or prospective direct sellers.

The DSA also represents the industry to governmental and regulatory authorities. It speaks to the media and promotes the good name and ethics of a well-organised segment of the economy.

As a member of the Direct Selling Association all our affiliates enjoy the protection of the DSA’s Code of Conduct and has to abide by the Code.

Members shall not use misleading, deceptive or unfair recruiting practices in their interaction with prospective or existing Direct Sellers.

In the event of a consumer complaining that a Direct Seller, in offering for sale the products of a member, has engaged in any improper course of conduct pertaining to the sales representation of its goods, the Member shall promptly investigate the complaint and shall take such steps as it may find appropriate and necessary under the circumstances to assist with the redress of any wrongs which its investigation discloses to have been committed.


As the primary voice of the health products industry, the HPA is committed to developing and maintaining standards that support and foster the quality, safety and efficacy of Natural Health Products, Nutritional Dietary Supplements and Complementary and Alternative Medicines (CAMs). The Association strives to establish an ethical, credible, relevant and vibrant health products industry in South Africa.

The HPA plays a crucial role in ensuring the long-term sustainability of this market and works to provide a fertile environment for industry growth. To achieve this the HPA has developed Self-regulatory Codes of Practice and Standards and guides members in correct practice and procedures.